Propaganda Poster Household Cavalry Abram Games Royal Horse Guards Modernist

Original vintage army recruitment poster - Ride Ahead With The Household Cavalry - featuring a fantastic illustration by the notable British graphic designer Abram Games (Abraham Gamse; 1914-1996) of two members of the Household Cavalry on horseback riding diagonally towards the viewer, each figure highly stylised with their faces and horses in black shadows, their white gloved hands silhouetted and their uniforms and flags simplified with blurred red and white plumes on their helmets depicting speed and movement, and the text below in red, white and blue letters. The Household Cavalry (HCav) is made up of the two most senior regiments of the British Army, The Life Guards and The Blues and Royals (Royal Horse Guards and 1st Dragoons). These regiments are divided between the Household Cavalry Regiment stationed at Wing Barracks in Wiltshire and the ceremonial mounted unit, the Household Cavalry Mounted Regiment, garrisoned at Hyde Park Barracks (Knightsbridge Barracks) in London. The Household Cavalry is part of the Household Division and is the King's official bodyguard. Although the Household Cavalry Regiment is armoured, it is not part of the Royal Armoured Corps. Abram Games OBE, RDI (29 July 1914 – 27 August 1996) was a British graphic designer. The style of his work – refined but vigorous compared to the work of contemporaries – has earned him a place in the pantheon of the best of 20th-century graphic designers. In acknowledging his power as a propagandist, he claimed, "I wind the spring and the public, in looking at the poster, will have that spring released in its mind." Because of the length of his career – over six decades – his work is essentially a record of the era's social history. Some of Britain's most iconic images include those by Games. An example is the "Join the ATS" poster of 1941, nicknamed the "blonde bombshell" recruitment poster. His work is recognised for its "striking colour, bold graphic ideas, and beautifully integrated typography". Fair condition, foxing, tears, creasing, crease marks, staining. Country of issue: UK, designer: Abram Games, size (cm): 77x51, year of printing: 1950s.