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A RARE GENTLEMAN'S SIZE STAINLESS STEEL HEUER KENTUCKY ATS NEW SPORT FORMULA 1 LCD BRACELET WATCH
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Bids do not include VAT, buyer’s premium or delivery.
By confirming your bid, you agree that you have read and accepted the-saleroom.com and the auctioneer's terms and conditions. Confirming your bid is a legally binding obligation to purchase and pay for the lot should your bid be successful.
A RARE GENTLEMAN'S SIZE STAINLESS STEEL HEUER KENTUCKY ATS NEW SPORT FORMULA 1 LCD BRACELET WATCH
CIRCA 1977, REF. 105.703 PRODUCED FOR THE ATS GERMAN FORMULA 1 TEAM
Movement: Quartz, signed Heuer.
Case: Width approx. 39mm, signed Heuer, numbered.
Strap: Original Heuer stainless steel bracelet.
In 1977, the German racing team ATS made its debut in Formula 1. At the time, Formula 1 cars had little in the way of major sponsorship or prominent advertising. Around the same period, the Swiss watchmaker Heuer (now TAG Heuer) had signed a notable agreement with Scuderia Ferrari. Enzo Ferrari, skeptical of the official timekeeping in Formula 1, entrusted Heuer with the responsibility of timekeeping for the team. In return, Heuer’s logo was permitted to appear on Ferrari cars.
To commemorate the partnership, and at Enzo Ferrari’s personal request, Heuer produced a limited run of their new Chronosplit model—specifically the Chronosplit 100.703—customized with the Ferrari logo on the dial. These exclusive watches were gifted to Ferrari team members, including drivers, staff, and close associates. Today, these Ferrari-branded Chronosplits are highly sought after by collectors and can be worth several thousand euros.
Inspired by Ferrari’s collaboration with Heuer, ATS sought a similar arrangement when they entered Formula 1. They approached Heuer to create branded watches for their own team. In 1977, a Heuer representative delivered approximately 120 newly released Heuer Kentucky watches (model 105.703) featuring the ATS logo to the team's headquarters in Bad Dürkheim. At the time, quartz watches were in high demand, and the Kentucky was Heuer’s latest quartz chronograph. According to one ATS mechanic, the watches were kept in the office, and distributed informally—drivers, staff, and friends each took a few.
ATS (Auto Technisches Spezialzubehör) was a German motorsport team founded by Günter Schmid. The team initially competed in Formula 2 before moving to Formula 1 from 1977 to 1984. Based in Bad Dürkheim near Mannheim, ATS fielded several notable drivers over the years, including Jean-Pierre Jarier, Hans Heyer, Hans Binder, Jochen Mass, Keke Rosberg, Hans-Joachim Stuck, and Manfred Winkelhock.
CONDITION REPORT
Dial: Original dial in excellent condition.
Movement: Running & functioning at present, timekeeping and accuracy cannot be guaranteed.
Case: In excellent condition, with some light scratches due to general use.
Strap/Bracelet: In excellent condition.
A RARE GENTLEMAN'S SIZE STAINLESS STEEL HEUER KENTUCKY ATS NEW SPORT FORMULA 1 LCD BRACELET WATCH
CIRCA 1977, REF. 105.703 PRODUCED FOR THE ATS GERMAN FORMULA 1 TEAM
Movement: Quartz, signed Heuer.
Case: Width approx. 39mm, signed Heuer, numbered.
Strap: Original Heuer stainless steel bracelet.
In 1977, the German racing team ATS made its debut in Formula 1. At the time, Formula 1 cars had little in the way of major sponsorship or prominent advertising. Around the same period, the Swiss watchmaker Heuer (now TAG Heuer) had signed a notable agreement with Scuderia Ferrari. Enzo Ferrari, skeptical of the official timekeeping in Formula 1, entrusted Heuer with the responsibility of timekeeping for the team. In return, Heuer’s logo was permitted to appear on Ferrari cars.
To commemorate the partnership, and at Enzo Ferrari’s personal request, Heuer produced a limited run of their new Chronosplit model—specifically the Chronosplit 100.703—customized with the Ferrari logo on the dial. These exclusive watches were gifted to Ferrari team members, including drivers, staff, and close associates. Today, these Ferrari-branded Chronosplits are highly sought after by collectors and can be worth several thousand euros.
Inspired by Ferrari’s collaboration with Heuer, ATS sought a similar arrangement when they entered Formula 1. They approached Heuer to create branded watches for their own team. In 1977, a Heuer representative delivered approximately 120 newly released Heuer Kentucky watches (model 105.703) featuring the ATS logo to the team's headquarters in Bad Dürkheim. At the time, quartz watches were in high demand, and the Kentucky was Heuer’s latest quartz chronograph. According to one ATS mechanic, the watches were kept in the office, and distributed informally—drivers, staff, and friends each took a few.
ATS (Auto Technisches Spezialzubehör) was a German motorsport team founded by Günter Schmid. The team initially competed in Formula 2 before moving to Formula 1 from 1977 to 1984. Based in Bad Dürkheim near Mannheim, ATS fielded several notable drivers over the years, including Jean-Pierre Jarier, Hans Heyer, Hans Binder, Jochen Mass, Keke Rosberg, Hans-Joachim Stuck, and Manfred Winkelhock.
CONDITION REPORT
Dial: Original dial in excellent condition.
Movement: Running & functioning at present, timekeeping and accuracy cannot be guaranteed.
Case: In excellent condition, with some light scratches due to general use.
Strap/Bracelet: In excellent condition.
Modern, Vintage & Military Timepieces
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- Postage within the UK will be made by Royal Mail Special Delivery (next day) – charged at £30 per parcel insured up to £15,000. Insurance for higher amounts can be arranged.
- Postage costs will automatically be added to your invoice online and can be removed if you intend to collect the item(s).
- Postage of larger items such as clocks may cost more, please contact us for quotes.
International
- Shipping will be made by FedEx Express. Parcels with a value of £10,000 and under will be charged at £70.
- Higher value items can be sent via FedEx Express fully insured by Malca-Amit (costs depend on value and country, contact us for a quote).
- We do not offer shipping to Mainland China and Russia due to restrictions.
- Shipping of larger items such as clocks or watch boxes may cost more, please contact us for quotes.
Important Information
Viewings can be made by appointment weekdays prior to the open viewing days.
First time bidders may be asked to supply a copy of ID before being approved to bid online. If your registration is pending approval then please email us with a copy of ID (driver's license or passport) to help speed up the approval process.
Every sale will be subject to a buyer’s premium added to the hammer price.
VAT can be excluded for lots shipped outside of the UK.
All estimates are excluding premium.
Condition Report Grading (Mint, Excellent, Very Good, Good, Fair, Poor).
Dials are only believed to be original if stated in the condition report. We do not speculate on the originality of hands, nor the originality of the luminous material on the dials & hands, nor the originality of polishing to cases.
All descriptions and condition reports are solely our own opinion. If a lot cannot be viewed in person then additional images will be provided on request. Bidders should therefore satisfy themselves on condition & originality prior to bidding.
The Art Loss Register is the world’s largest private database of lost and stolen art, antiques, watches and collectables. The ALR provides Watches of Knightsbridge with a due diligence service for every catalogue. This involves searching all items with an upper estimate value of £1,000 and above against its watch database (www.thewatchregister.com) to determine whether any item has been reported stolen or subject to claim.
PAYMENT METHODS
We do not automatically charge the card registered online (unless payment has not been made within 2 weeks of the auction date), therefore successful bidders must settle invoices via the following methods:
Debit or credit card - This can be done at our premises during/post auction or online through the Payment section of our website. We do not take card payments over the telephone. We accept Mastercard, Visa & AMEX (There is no surcharge for card payments).
Bank transfer - If transferring from a foreign currency, the amount we receive must be the total due in pounds sterling (after currency conversion and the deduction of any bank charges).
Sterling cash - We accept cash payments up to £5,000.
Sterling cheque - Made payable to ‘Watches of Knightsbridge Ltd.’. It will be necessary to allow at least six working days for the cheque to clear before collecting or shipping your purchases.
Terms & Conditions
Watches of Knightsbridge Auctioneers conducts business with bidders, buyers, sellers and consignors and all those present in the auction room prior to or in connection with a sale on the following General Conditions and on such other terms, conditions and notices as may be set out or referred to herein.
a. “WoKb” means Watches of Knightsbridge Ltd, Michelin House, 81 Fulham Road, London, SW3 5RD.
b. "auctioneer" means Watches of Knightsbridge or its authorised auctioneer, as appropriate;
c. "deliberate forgery" means an imitation made with the intention of deceiving as to authorship, origin, date, age, period, culture or source but which is unequivocally described in the catalogue as being the work of a particular creator and which at the date of the sale had a value materially less than it would have had if it had been in accordance with the description;
d. "hammer price" means the level of bidding reached (at or above any reserve) when the auctioneer brings down the hammer;
e. "terms of consignment" means the stipulated terms and rates of commission on which Watches of Knightsbridge accepts instructions from sellers or their agents
f. "total amount due" means the hammer price in respect of the lot sold together with any premium, Value Added Tax chargeable and any additional charges payable by a defaulting purchaser under these Conditions;
g. "sale proceeds" means the net amount due to the seller, being the hammer price of the lot sold less commission at the stated rate, Value Added Tax chargeable and any other amounts due to Watches of Knightsbridge by the seller in whatever capacity and however arising;
h. "stated rate" means Watches of Knightsbridge’s published rates of commission for the time being and Value Added Tax thereon.
b. The right of WoKb to bid on behalf of the seller is expressly reserved.
b. There will be no additional online bidding fee for lots purchased directly through watchesofknightsbridge.com.
c. Lots purchased online through thesaleroom.com will attract an additional charge for this service in the sum of 5% plus VAT (6% including VAT) of the hammer price including VAT.
b. VAT can be excluded from invoices if shipping is arranged by WoKb for items destined outside of the UK.
c. VAT must be charged if items are collected or shipped within the UK.
(1) give to WoKb their names and addresses and, if requested proof of identity, and
(2) pay to WoKb the total amount due.
b. WoKb may, at its absolute discretion, agree credit terms with the buyer before an auction under which the buyer will be entitled to take possession of lots up to an agreed value in advance of payment by a stipulated future date of the total amount due. Cheques must clear into the bank account of WoKb until the release of the items. Any permitted payment by credit card or foreign card shall carry an extra charge to the buyer of such percentage of the total amount due as is displayed on the premises. If transferring from a foreign currency, WoKb must receive the total amount due in pounds sterling after currency conversion and the deduction of any bank charges.
c. Any payments by a buyer to WoKb may be applied by WoKb towards any sums owing from that buyer to WoKb on any account whatever without regard to any directions of the buyer or his agent, whether express or implied.
b. Buyers shall at their own risk and expense take away any lots that they have purchased.
c. No purchase can be claimed or removed until it has been paid for (or the provisions of clause 6b satisfied).
d. Postage and shipping charges will be added onto invoices unless WoKb are otherwise informed.
b. to rescind the sale of that lot and/or any other lots sold by WoKb to the defaulting buyer;
c. to re-sell the lot (by auction or private treaty) in which case the defaulting buyer shall be responsible for any resulting deficiency in the total amount due (after crediting any part payment and adding any resale costs). Any surplus so arising shall belong to the seller;
d. to remove, store and insure the lot at the expense of the defaulting buyer and, in the case of storage, either at WoKb ‘s premises or elsewhere;
e. to charge interest at a rate not exceeding 1.5% per month on the total amount due to the extent it remains unpaid for more than 7 working days after the sale;
f. to retain that or any other lot sold to the defaulting buyer until that buyer pays the total amount due;
g. to reject or ignore bids from the defaulting buyer at future auctions or to impose conditions before any such bids shall be accepted;
h. to apply any proceeds of sale of other lots due or in future becoming due to the defaulting buyer towards the settlement of the total amount due and to exercise a lien on any of the buyer's property in WoKb’s possession for any purpose.
i. charge the hammer price plus buyers premium and internet charges to the card registered on the-saleroom.com or details given to WoKb.
b. A reserve once set cannot be changed except with WoKb’s consent.
c. Where a reserve has been placed only WoKb may bid on behalf of the seller.
b. The seller authorises WoKb in their discretion to negotiate a sale by private treaty in the case of lots unsold at auction, in which case the same charges will be payable as if such lots had been sold at auction.
b. The amount reimbursed to the seller will be the sum of the lower estimate of any lot’s stated on the consignment form minus the agreed seller's commission.
b. WoKb may withdraw any property from the sale without liability if WoKb reasonably believes that the authenticity or attribution is questionable.