Three cheers for breweriana!
28 November 2022 Promotional items featuring brewery brands have a dedicated following of collectors.
"Harp stays sharp to the bottom of the glass" according to the adverts some decades ago. Here we have two Harp trays and a pump cover.
This memorabilia also has its own name - breweriana. A single-owner collection of brewery collectables, also including items produced by whisky makers and other drinks firms, features in a timed online auction at Ellis, Willis & Beckett ending on December 4.
Here are some lots featuring well-known brands. If their drinks are your favourites you might want to bid for their memorabilia. Serving your top tipple from a classic branded jug or into a special glass is always a nice touch.
Guinness

'Toucan' play at that game. This is the famous Guinness toucan from the era of the slogan 'My Goodness, My Guinness', along with an unbranded last orders bell and a Bass pump clip.
Pimm's

It must be Pimm's o'clock! Two Pimm's ice buckets
Baileys

The cream of Irish drinks: a Baileys ice bucket and six glasses.
John Smith's
Lanson

A vintage Lanson champagne bucket. The lot also includes an Asti Martini ice bucket.
Teacher's

A Teacher's ice bucket with two Teacher's whisky water jugs produced by the Seton Pottery.
Babycham

It's time to "Experience the Sparkle" with this Babycham ice bucket and pair of ice tongs.
Coca-Cola

This lot includes a Coca-Cola tray, clock, ice bucket and much more.
Wild Turkey

And this one is a Wild Turkey ice bucket
Browse and bid
You can browse the full catalogue to find more drinks memorabilia and breweriana at the Ellis, Willis & Beckett auction. Bidding ends on December 4.